Brand Information

GATSBY

The Gatsby brand covers the complete lineup of grooming for men.
Since 1978, Gatsby products have been style-setters, no matter what the current trends.
With sales of over JPY 30 billion and more than 500 million units sold, Gatsby is the core brand of the Mandom Group.
A highly recognizable brand in Japan, Indonesia, and many other countries, Gatsby is the leading men's cosmetics brand in Asia.

GATSBY

LUCIDO

This cosmetics brand targets men in their 40s.
Lúcido keeps men's hair, skin, and body looking (and feeling!) young and healthy.
Since coming to market in 1989 as the industry's first fragrance-free cosmetics for men, Lúcido has become known as a quality line of products keeping men feeling clean and fresh.
The lineup includes everything from hair styling to skin care.

LUCIDO

LUCIDO-L

This hair design brand helps young women express themselves through unique hair styles.
First introduced in 1993 as the women's version of Lúcido, this brand has continued to offer a high-quality way for women to match their hair style with the changing times.
This product line includes hair styling and coloring products for Japan and other Asian markets.

LUCIDO-L

Pucelle

This brand offers a lineup of colorful and striking fragrance and body care products for teenage girls who are discovering what it is to be fashionable.
Pucelle has grown into a popular brand in countries like Indonesia, Thailand, and Malaysia, where enjoying fragrances has become an integral part of life.

Pucelle

PIXY

Pixy is a complete line of cosmetics designed to bring out the natural beauty of mature women.
Released in 1982, Pixy is sold mainly in Indonesia via counter-based sales by beauty advisors trained in skin care and make up.

PIXY

Bifesta

This cosmetics brand is beauty made simple. "Beauty any way you want it" is our tag line for Bifesta, which offers convenient, yet highly effective, products for today's women who have busy social and work schedules. The Bifesta line focuses mainly on skin care products.

Bifesta