| 1927 | 12 | Established Kintsuru Perfume Corporation |  |
|---|---|---|---|
| 1933 | 4 | Launched Tancho Tique, a hit product which laid the foundation for future success | |
| 1949 | 4 | Shinpachiro Nishimura (president) appointed to the chief post of Kinki Cosmetic Industry Association | |
| 1958 | 4 | Kintsuru Perfume formed a technical tie-up with a local company in Manila, the Philippines, and began operations. This marked the first step in overseas expansion |  |
| 1959 | 4 | Company name was changed to Tancho Corporation | |
| 1961 | 5 | Mr. Hikoji Nishimura appointed president of Tancho Corporation | |
| 1966 | 11 | Chairman Shinpachiro Nishimura passed away on November 3 | |
| 1969 | 11 | Started a joint venture P.T. Tancho Indonesia in Jakarta, Indonesia (now consolidated subsidiary PT Mandom Indonesia Tbk) | |
| 1970 | 6 | Awarded "Excellence in Export Contributions" by the Ministry of Trade and Industry in Japan. The same recognition was received in 1971 and 1972 |  |
| 7 | Launched the "Mandom series," announcing 10 products in 9 categories. Featured a Hollywood star (Mr. Charles Bronson) for the first time in a Japanese advertisement | ||
| 1971 | 4 | Company name was changed to Mandom Corporation | |
| 1972 | 10 | Established Japan Doctor Renault Cosmetics Company (now consolidated subsidiary Piacelabo Corporation) | |
| 1976 | 3 | Construction of Fukusaki Factory completed. Commenced operations | |
| 1978 | 5 | Switched from distributors to direct sales | |
| 7 | Launched the new Gatsby and Spalding product lines, the first time in Japan's cosmetics industry two major lines were introduced simultaneously | ||
| 1980 | 4 | Switched from direct sales to distributors |  |
| 5 | Mr. Hikoji Nishimura appointed chairman of Kinki Cosmetic Industry Association | ||
| 8 | Mr. Ikuo Nishimura appointed president | ||
| 1982 | 4 | Commenced Mandom Corporation's 1st 5-year Middle-Range Planning (MP Project) | |
| 9 | Commenced sale of Pagliacci lineup through beauty salons throughout Japan |  |
|
| 1983 | 4 | Introduced new CI system. Changed company logo | |
| 1984 | 4 | Adopted information card system | |
| 7 | Introduced Pucelle My Lip, the company's first product geared to the women's cosmetics market | ||
| 1985 | 2 | Established Mic Corporation | |
| 3 | Launched Hi Funk Gatsby series of men's hair foam and other products |  |
|
| 1986 | 1 | Established External Corporate Auditors | |
| 9 | Completed construction of a factory specializing in aerosol products at the Fukusaki Factory | ||
| 1987 | 4 | Commenced 2nd 3-year Middle-Range Planning | |
| 1988 | 2 | Started a joint venture in Singapore (now consolidated subsidiary Mandom Corporation (Singapore) Pte Ltd) | |
| 11 | Mandom Corporation shares traded on the over-the-counter market Issued 500,000 shares, increasing capital | ||
| 1989 | 3 | Received ECO Mark certification to foam products from the Japan Environment Association | |
| 9 | Introduced Lúcido, a lineup of fragrance-free men's cosmetics products, unprecedented in the industry | ||
| 12 | Started a joint venture in Taiwan (now consolidated subsidiary Mandom Taiwan Corporation) | ||
| 1990 | 4 | Commenced 3rd 3-year Middle-Range Planning Started a joint venture in Thailand (now consolidated subsidiary Mandom Corporation (Thailand) Ltd.) |
 |
| 7 | Prices revised due to abolishment of sales subsidies | ||
| 1991 | 4 | Completed construction of Mandom Tokyo Buildin | |
| 1992 | 2 | Started a joint venture in the Philippines (now consolidated subsidiary Mandom Philippines Corporation) | |
| 9 | Established M-ZA Corporation, a company with cosmetics procured through selective distribution | ||
| 1993 | 2 | Construction completed on the first stage of new Head Office building. Commenced operations in the new building | |
| 4 | Commenced 4th 3-year Middle-Range Planning Mr. Hikoji Nishimura decorated with Japan's Fourth Class Order of the Rising Sun |
||
| 7 | Started a joint venture in Hong Kong (now an equity method affiliate Sunwa Marketing Co., Ltd.) | ||
| 9 | Launched Lúcido-L, a lineup of fragrance-free products for women P.T. Tancho Indonesia listed on the Jakarta Stock Exchange (Currently the Indonesia Stock Exchange) | ||
| 10 | Established Guinot Japan Corporation (consolidated subsidiary), a sales company that distributes French cosmetics for esthetic salons | ||
| 1994 | 6 | The second phase of the construction of a new Head Office ended, completing the construction of the building |  |
| 1995 | 6 | Mr. Motonobu Nishimura appointed president of Mandom Corporation Established External Director |
|
| 1996 | 4 | Commenced 5th 3-year Middle-Range Planning Established Beaucos Corporation (consolidated subsidiary), that imports and processes cosmetics for group companies Launched "Mandom World", the Group's website on the Internet |
|
| 12 | Started a joint venture in China (now consolidated subsidiary Zhongshan City Rida Cosmetics Co.,Ltd) |  |
|
| 1997 | 1 | Started a joint venture in Malaysia (now consolidated subsidiary Mandom (Malaysia) Sdn. Bhd.) | |
| 4 | Established Konan Service Corporation (now mbs Corporation) | ||
| 1998 | 8 | Repurchased 1.7 million shares of Mandom common stock | |
| 12 | Became the first Japanese cosmetics manufacturer to receive certification of its Head Office (except for sales division), research laboratories, plant and Logistics Center to ISO 9001 standards, the international standard governing quality assurance | ||
| 1999 | 1 | Launched System E/O, a line of skin treatment for women with sensitive skin through mail-order sales | |
| 3 | Achieved JPY 10 billion sales of Gatsby products, a first in the Japanese cosmetics industry for men's products | ||
| 4 | Commenced 6th 3-year Middle-Range Planning | ||
| 8 | Started a joint venture in Korea (now consolidated subsidiary Mandom Korea Corporation) |
