Top Message

First of all, I would like to express my deep gratitude to you all for your continued support.
The 100th term ending March 2017 was the final year of our 11th mid-term (three-year) management plan (MP-11). Throughout this period, we strived to accelerate our growth and explore new business areas in Asia toward the ultimate goal of becoming the "Only One" company whose strength lies in global management in Asia. As a result, despite the negative impact of the stronger yen on our yen-quoted figures, our favorable performance both in and outside Japan led to the record high sales, operating profit, and ordinary profit.
However, due to the impact of the fire that occurred in July 2015 at PT Mandom Indonesia Tbk, our consolidated Indonesian subsidiary, we were unable to achieve the initially set MP-11 targets of 83 billion yen in consolidated sales and 8.6 billion yen in operating profit.

On December 23, 2017, Mandom will mark the 90th anniversary of its founding, thanks to your hard work and generous support. I would like to take this opportunity to express my heartfelt gratitude to you all for your contribution.

Over the past 90 years, we have steadfastly pursued to serve our customers in accord with the corporate spirit inherited from our predecessors. Today, however, in this rapidly changing era, we are required to evolve. Due to exponential technological advances, changes of a magnitude that previously occurred only once in a decade are now being witnessed nearly every year. Amid growing uncertainties as to what the future brings, we can no longer simply continue in the old way, following the fixed pattern.
This is why, as we approach this major milestone of the 90th anniversary, we have reviewed our corporate principles to redefine our mission and adopt a new future vision embodying our dreams and free from our past experience, so that we will have attained an irreplaceable presence in society by the centennial in 2027 and beyond.
At the core of the newly reformulated MISSION is the concept of being a "human-oriented company." We have arrived at this concept by revisiting the starting point of our corporate activities, exploring Mandom's reason for existence that our predecessors have solidified, and adjusting it to the needs of the times.
This concept expresses our respect for all that is human and our commitment to doing what is only possible by humans in the face of surging waves of digitalization and artificial intelligence. In other words, we want to be a company that truly cares about people and their feelings, knowing what brings people utility, pleasure and joy and creating such value.
VISION 2027 expresses what kind of company we want to have become by 2027, the centennial year, that is, our vision for the future toward which we earnestly wish to work. Dreams are important, for they inspire and empower us. With our dreams as future targets, we will chart our route by backcasting, taking firm steps toward a brighter future while continuously challenging, changing and innovating.

In accord with the new MISSION and VISION 2027, the Mandom Group will move forward as one united team, continuing to offer products and services that treasure human sensibility so as to become a company that is truly cherished by and needed in society by the centennial year and remain so in years ahead.

Your continued understanding and support will be greatly appreciated.

Motonobu Nishimura

President Executive Officer & Director

Motonobu Nishimura