First, I wish to thank all of our stakeholders for their continued support.
The 11th Mid-term Plan (MP-11) began in April 2014. This plan is our three-year mid-term management plan for accelerated growth and new business exploration in Asia. In accordance with the plan, we have been working toward expanding our sales scale, while striving to increase profitability and continue stable and high-level return of profit to our shareholders. Particularly, we have been working hard on our strategic themes: stable growth of the men's grooming business as our core segment, reinforced development of the women's cosmetic business, and the continued reinforcement of overseas businesses with Asia as main growth engine.
The current term is the final year of MP-11. In the first half-year, despite the fall in the yen-equivalent value among the overseas subsidiaries due to the higher yen, our revenue grew, mainly thanks to the robust performance of the core brand GATSBY and the steadily growing results of the women's cosmetic brand Bifesta in and outside Japan. As for profit, we renewed our record high figures in both operating and ordinary profits. This is mainly because decreased selling costs overseas, which offset active marketing investment in Japan.
The next term has highly symbolic significance for us, for we will enter the initial year of the new 12th three-year mid-term management plan (MP-12) and celebrate the 90th anniversary of our business foundation.
With regard to MP-11, the actual results have slightly deviated from the initial sales plan and vision line, partly due to the accident at the Indonesian subsidiary. We are determined to do our utmost to achieve our goals for the current year so as to successfully continue on with MP-12 for further growth.
To continue enjoying society's trust for many years to come, we hope to remain a trend-setting company that offers products and services that please and touch the hearts of the fashionable and the trendy, who set standards in each era.
As we look forward to the 90th anniversary next year and beyond to the centennial, we would like to continue proposing what best serves our customers so that we can grow into what we aspire to be as a company.
Finally, I would like to express my deep gratitude to your precious patronage and support, which I hope that Mandom will be able to continue enjoying in the future as well.
President Executive Officer