mandom corp.

Research & Development

Unique Initiatives that Maximize
Our Dedication to Service (Oyakudachi)

Unique Initiatives that Maximize Our Dedication to Service (Oyakudachi)

Mandom is conducting unique initiatives that maximize our Dedication to Service (Oyakudachi), allowing us to provide new value to consumers in Japan as well as ten countries and regions in Asia. We do this by first quickly grasping changes that occur in each country's market environment, culture, customs, and sense of values, and by assuming all the times and scenarios when consumers feel the value of products. After this has been achieved, we then validate the functionality, safety, and comfort of our products.