Tenth Three-Year Middle-Range Plan (FY2012 to FY2014)
We recently embarked on MP-10, a Middle-Range Three-Year plan for accelerating Mandom Group growth. Under this plan, we aim to increase sales in order to raise profitability and offer shareholders high, continued dividend payments.
Growth
Expand sales through a focus on steady core business growth and development in promising businesses
Target : Consolidated Net Sales of JPY 66.0 billion or more
- Stable growth in our core men's grooming business
Achieve stable growth in this core business; maintain and increase our share of each product category in the men's grooming market.
- Step up marketing in women's cosmetics
Focus on skin care products; step up marketing activities and nurture markets by introducing product lines that match the needs of local consumers.
- Expand overseas operations;Asia as the engine of growth
Focus on Indonesia and China in executing aggressive marketing to grow the Asian market and raise our growth potential.
Profitability
Marketing Investments designed to accelerate growth and increase profitability
Target : Operating income margin of 10% or more
- Active market investment designed for growth
Grow through active marketing investments in core businesses and promising businesses
- Better profit margins through higher profitability
Improve profit margins by continuously reviewing the Group's cost structure to identify ways to increase profitability
Shareholder Returns
Stable High Levels of Shareholder Returns
Ongoing target: Payout ratio of 40% or more
Prioritizing growth-oriented investment while ensuring stable, strong shareholder returns
