Environmentally Conscious Products and Promotional Materials

Environmentally friendly products, promotional items

Example of products with reduced weight and dimension in container and packaging

Reduction of plastic use by eliminating outer packaging

A 10 percent or more reduction in plastic use by eliminating outer packaging has been achieved for our renewed mandom Happy Deo FACE SHEET.

mandom Happy Deo FACE SHEET Refresh
Mint P
mandom Happy Deo FACE SHEET Clear
Fruity P

Reduction of individual packaging

Eliminated individual packaging for 3-piece sets sold exclusively through EC

GATSBY Facial Wipes
42 sheets×3
GATSBY Body Wipes

Example of product without film window in its box, now 100% made out of paper

Ageing Care Milk
Ageing Care Lotion

Example of refill product, reusable container

LUCIDO Deodorant Body Wash
(Refill) Big Size
Natural Hair Water
Micellar Cleansing Water Brightup

Example of product using recycled material for part of the packaging

Use of recycled material for blister

GATSBY Premium Type
Deodorant Roll On Unscented
Hair Styling Stick

Example of product using bioplastic

As part of our effort to reduce CO2 emissions, we use bioplastic for four types of hair wax and a gel grease product in the "gatsby THE DESIGNER" line.
(Bioplastic accounts for 25 percent of all the materials used for containers and lids. Bioplastic Certification No. 210149)

Example of product using recycled paper for its box

Body Hair Trimmer
EX Hi-Bleach
Creamy Milk Hair Color Chocolate

Example of product using FSC® certified paper for its box

GB Hair Self Trimming Kit
LUCIDO Perfect Skin
Cream EX
LUCIDO-L Hair Treatment Oil

Example of product adapted to separation disposal

Our product containers are easy to dismantle into can and plastic parts for sorting and proper disposal. Products include sprays and hairstyling foams for hairstyling, hair fragrances, and deodorants. Also, our spray products are designed to be taken apart and degassed easily with a degassing cap.

Set&Keep Spray Super Hard
Hair Foam Super Hard
Long Keep Spray Super Hard

Example of reduction in packaging material

We have eliminated the inner boxes on many of our paper-related products, new products, and series products. This effort has vastly reduced the amount of paper in use.
We are working to eliminate inner boxes while paying attention to quality assurance, productivity, cost reduction, and easing environmental impact.
With inner boxes

Without inner boxes: packaging specs changed to use cardboard box partitions

Working with Products

We place eco-friendliness as one of our product values and promote efforts to create value that empathizes with society in accordance with the Mandom Group Eco-Friendliness Product Standards. (The Mandom Group's Environmental Policies "4.Initiatives for eco-friendliness in products and services")

Formulating environmental-friendliness standards

In line with our Environmental Policy, Mandom strives to offer customers products and services that are friendly to the environment.
As part of our effort, we have adopted our own eco-friendly product standards alongside medium to long-term targets.
We are committed to making eco-friendly products in aid of achieving sustainability across society.
These standards will be updated on an ongoing basis, with reference to the latest information on technology and developments in Japan and overseas while taking into account views, expectations and wishes of all our diverse stakeholders.

Life cycle stage Environmental Issues environmental-friendliness standards
Procurement of rawmaterials Biodiversity conservation Forest conservation Product that uses recycled paper with 80%+ content of waste paper pulp as material for its outer and inner box package inserts and other paper-based items
Product that uses FSC certified paper as material for its outer and inner boxes, package inserts and other paper-based items
Product that uses raw and other materials that have satisfied other international environmental certification systems or criteria
Climate change
Carbon neutrality / CO2 emissions reduction
Product that uses 25%+ plant-derived biomass content for its container and packaging materials
Product that uses 10%+ biomass content for its laminate packaging
Product that uses 25%+ recycled materials for its container and packaging materials
Product that uses 50%+ recycled materials for its laminate packaging
Product use Product that uses 20%+ less in power for dryer and gas for hot water supply when product is used, compared against benchmark.
Water use reduction Product that uses 20%+ less water when product is used, compared against benchmark.
Disposal Waste reduction Product that eliminates use of main container and packaging materials or reduces weight or dimension to achieve 10%+ less use of such packaging, compared against benchmark
Product that eliminates use of individually packaged units or reduces weight by 10%+ of such packaging, compared against benchmark
Refill product that reduces container weight by 50%+, compared to standard container weight.
Plastic waste reduction Product that has switched from petroleum-based plastic to alternative materials (e.g. paper, glass)
Other Recycling Circular economy Product that uses mono materials that make separation for disposal easier
* Product that satisfies one or more of the criteria above shall be considered an eco-friendly product.
* The benchmark will be a product manufactured in 2016 when Mandom revised the Environmental Policy.

Medium to long-term targets

  • By 2027, we aim to turn 90% of Mandom products marketed in Japan into eco-friendly products.
  • By 2050, we aim to turn 100% of products marketed by the Mandom Group into eco-friendly products.

Reducing plastic

Joining Japan Clean Ocean Material Alliance (CLOMA)

Mandom joined the Japan Clean Ocean Material Alliance (CLOMA) in October 2020. CLOMA addresses issues relating to marine plastic litter.
By joining CLOMA, Mandom is taking action towards addressing the problems relating to marine plastic litter. We will further strengthen our 4R activities regarding plastic products by liaising with CLOMA member companies across different industry sectors. We will discuss alternative materials such as paper and the use of biodegradable plastics.

Policy on Plastic Microbeads

In recent years, there have been growing concerns over the environmental impact that plastics have when they are released into the oceans.
In the United States and other countries, a law was passed to phase in the ban of Plastic Microbeads in personal care cleansing products. In light of this situation, the Mandom Group set a policy to stop using Plastic Microbeads in its facial cleansing products by the end of 2017, replacing Plastic Microbeads using a formulation that does not cause such concerns.
Although the Mandom Group previously used components containing Plastic Microbeads in some of its cleansing products, in accordance with the above policy, in fiscal 2017 we completed the switch to alternative raw materials in applicable products.
Moving forward, the Mandom Group will continue to carry out product development that is both consumer- and environment-friendly.