mandom corp.

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Changing with the Times

MEN'S HAIR STYLEMEN'S HAIR STYLE

New trends have occasioned different events,
bringing changes to fashion and hairstyle.

1930-40

Precise side parting
Ducktail held firmly with pomade

HAIR STYLE

  • 30`s Side Parting
  • 40`s Ducktail

HAIR STYLING PRODUCTS

  • Tancho Tique

    Tancho Tique

    Styles hair easily and quickly
  • Tancho Pomade

    Tancho Pomade

    Achieves a shiny look

1930-40`s STORY

In the first half of the 1930's, infrastructure development in transportation, electricity, gas, water and other aspects gradually made life more convenient. With the advent of World War II, life became harder due to shortage of goods. After the war, in the latter half of the 1940's, young people followed an American lifestyle, called Apres Guerre (after the war).

FASHION

  • 1930`s
  • Modern Boy/Modern Girl style
  • Panama hat
  • Lloyd glasses
  • snakewood stick
  • 1940`s
  • bold look fashion
  • boater hat

1950

Short side hair and short bangs on the forehead in fashion

HAIR STYLE

  • Shintaro Cut

HAIR STYLING PRODUCTS

  • Tancho Hair Cream

    Tancho Hair Cream

    Gives moderate shine and produces a light style

1950`s STORY

Japanese society picked itself up in the aftermath of the war; "Season of Violence," a most successful Japanese novel written by Shintaro Ishihara, followed by emergence of a rebellious youth culture; Elvis Presley and rockabilly in fashion

FASHION

  • Aloha shirt
  • polo shirt
  • western shirt
  • mambo trousers

1960

Clean and sporty hairstyles in fashion

HAIR STYLE

  • Ivy League Haircut

HAIR STYLING PRODUCTS

  • Tancho My Comb Special

    Tancho My Comb Special

    Softens hair to make a natural style

1960`s STORY

Rapid economic growth brought affluent lifestyle; young people with unique fashion and culture hanged out in Ginza and Harajuku; Tokyo Olympic Games held in 1964

FASHION

  • Ivy League style
  • Bermuda shorts
  • military style
  • Japanese Group Sounds (rock music) band style

1970

Long layered hairstyles in fashion

HAIR STYLE

  • Surfer Hairstyles

HAIR STYLING PRODUCTS

  • Mandom Hair Liquid

    Mandom Hair Liquid

    Finishes soft styling with natural shine
  • Mandom Hair Spray

    Mandom Hair Spray

    Gets control of hair and provides long-lasting hold

1970`s STORY

Osaka World Expo held in 1970; more affluence, though economic growth slowed after the exposition; Space Invaders game and discos in fashion

FASHION

  • Hippy style
  • jeans
  • sneakers
  • surfer look
  • heavy-duty work clothes

1980

Hair flow and smooth+dry hairstyle = mainstream

HAIR STYLE

  • Techno-cut, Two block
  • Sarasara Hair

HAIR STYLING PRODUCTS

  • GATSBY Hair Blow

    GATSBY Hair Blow

    Non-oil based, creating a natural finish
  • GATSBY Styling Foam

    GATSBY Styling Foam

    Foam styling that blends in well, easy to create style with good hold
  • GATSBY Styling Gel

    GATSBY Styling Gel

    Beautiful luster, holding well onto hard-style finish

1980`s STORY

Height of Japan’s economic bubble. Temporarily Japan had the first place GDP in the world. Takenoko-zoku youngsters wearing fancy costumes partied in downtown Tokyo while “trendy TV dramas” became popular.

FASHION

  • DC brand
  • blouse jacket
  • baseball jacket
  • MA-1
  • bomber jacket

1990

Casual and moving hairstyle = big hit!

HAIR STYLE

  • Long Hair

HAIR STYLING PRODUCTS

  • GATSBY Styling Wax

    GATSBY Styling Wax

    Casual style that is not too firmly arranged

1990`s STORY

With the burst of the economic bubble, the Heisei depression came; communication devices diffused widely, from pagers to cell phones and PHS.

FASHION

  • Loose-fit look
  • saggers
  • Ura-Harajuku fashion
  • Border wear

2000

Highly arranged hairstyle with playful ends = in fashion

HAIR STYLE

  • Outside Honey Perma / Soft Mohawk
  • Wolf Cut / Rhombus silhouette

HAIR STYLING PRODUCTS

  • GATSBY Moving Rubber

    GATSBY Moving Rubber

    Creatively arranged styling made free and easy

2000`s STORY

New millennium, period of economic expansion; Korean pop culture popular in Japan and keen interest in soccer players due to Japan-Korea World Cup.

FASHION

  • Layered look
  • processed denim
  • Gyaruo fashion
  • boots over pants
  • loose casual

2010

From plain natural look to hard image = hairstyling diversifies!

HAIR STYLE

  • Smart Hair
  • Neo Classical

HAIR STYLING PRODUCTS

  • GATSBY Hair Jam

    GATSBY Hair Jam

    Natural and light finish
  • >GATSBY Hair Grease

    GATSBY Hair Grease

    Non-oil but shiny
  • GATSBY Inside Lock

    GATSBY Inside Lock

    Natural finish with powerful hold

2010`s STORY

Economic recovery on the way; smartphone spreads and digital media/devices in rapid growth.

FASHION

  • Normcore fashion
  • slip-on
  • military camouflage
  • sports style

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