VISION & Middle-Range Planning

VISION

Our VISION2027

A cosmetics company possessing unique strengths in specialized areas
(not an "all-rounder")

1. 1 Authentic proposals

2. 2 Global and 'Only One'

3. 3 Exciting & Excellent

VISION Slogan

Use our 'Only One' strengths to provide Dedication to Service (Oyakudachi) to a billion people around the world.

VISION Policy

1. 1 Leverage Asia's economic growth to evolve into a truly global company.

2. 2 Display greater Dedication to Service (Oyakudachi) in the men's business segment and invest aggressively to expand our women's segment.

3. 3 Provide authentic products and services to develop a MANDOM WORLD inspired by the concept of stock-oriented management (the idea of strengthening or "stocking up" various assets including ties with our stakeholders by providing authentic and valuable products and services.)

Middle-Range Planning

(April 1,2024-March 31,2028)

Theme

Building a foundation for further acceleration of growth
in VISION 2027 and beyond

Basic management policies

1. Implement structural reforms according to the growth stage of each business
   1. Challenge to improve profitability and acquire new growth engines in our Japan and Indonesia businesses
   2. Achieve quantitative growth centered on the ASEAN area in International businesses
   3. Expand and deepen customer touchpoints by establishing an EC system within the Group
   4. Promote business activities that take into consideration responses to social and environmental issues
2. Conduct Dedication to Service (Oyakudachi) through value co-creation based on Consumer-led Lifestyle Value Creation
   1. Create and expand markets by providing products and services that resonate with consumers
   2. Search for new businesses that will lead to the realization of well-being for consumers
   3. Build a system for using customer data to create new value through digital transformation (DX)
3. Continuously strengthen management infrastructure to implement group management
   1. Improve organizational capabilities by maximizing human capital
   2. Maximize management efficiency and further strengthen governance by improving the group management structure
   3. Implement corporate branding aimed at establishing a global corporate brand image

Basic management targets