mandom corp.

Group Company Information

Mandom Group History

Overall Management

Research, Product Development
and Marketing

1927

12
Established Kintsuru Perfume Corporation

1932

11
Mr. Shinpachiro Nishimura appointed president of Kintsuru Perfume Corporation

1933

4
Launched Tancho Tique, a hit product which laid the foundation for future success

1951

--
Featured Toshiro Mifune as a model for hair product ads Spurred a boom of using models for cosmetics ads

1958

4
Kintsuru Perfume formed a technical tie-up with a local company in Manila, the Philippines, and began operations. This marked the first step in overseas expansion

1959

4
Company name was changed to Tancho Corporation

1961

5
Mr. Hikoji Nishimura appointed president of Tancho Corporation

1966

11
Chairman Mr. Shinpachiro Nishimura passed away on November 3

1969

11
Started a joint venture P.T. Tancho Indonesia in Jakarta, Indonesia (now consolidated subsidiary PT Mandom Indonesia Tbk)

1970

6
Awarded "Excellence in Export Contributions" by the Ministry of Trade and Industry in Japan. The same recognition was received in 1971 and 1972
7
Launched the "MANDOM series," announcing 10 products in 9 categories. Featured a Hollywood star (Mr. Charles Bronson) for the first time in a Japanese advertisement

1971

4
Company name was changed to Mandom Corporation

1972

5
The plastic molding department launched in Indonesia factory
10
Established Japan Dr Renaud Cosmetics Company (now consolidated subsidiary Piacelabo Corporation)
--
Launched a perfume for men called "Who's Who" and featured David Niven as a model for the product's ads

1976

3
Construction of Fukusaki Factory completed. Commenced operations
11
The aerosol factory was completed in Fukusaki factory

1978

5
Switched from distributors to direct sales
7
Launched the new GATSBY and Spalding product lines, the first time in Japan's cosmetics industry two major lines were introduced simultaneously