Top message

Looking Ahead to Our 100th Anniversary—and Beyond

At Mandom, we are a "human-oriented" company dedicated to enriching people's everyday lives through health, cleanliness, and beauty. With bold ideas and an open mind, we strive to bring moments of discovery and delight into daily life.

Our Corporate Philosophy, renewed in 2017, is founded on this concept of being human-oriented. We believe that people inspire and move the hearts of others. By embracing uniquely human qualities—our five senses, emotions, and sensibilities—we strive to create meaningful value that truly helps people. This commitment defines our mission. We aspire to bring happiness and smiles to the small, everyday moments of consumers' lives, while contributing to a more sustainable and prosperous society.

In 2021, we introduced our corporate slogan, "BE ANYTHING, BE EVERYTHING." It embodies our desire to empower people to live authentically, free from assumptions and self-imposed limitations, while contributing to the realization of well-being. For us, delivering true value means enriching people's lives while simultaneously addressing the challenges facing society.

In May 2026, Mandom transitioned to a privately held company. This decision enables us to focus on enhancing corporate value from a long-term perspective and delivering greater value to consumers, without being constrained by short-term market expectations. With our 100th anniversary and the future beyond in mind, we remain committed to this vision.

As we approach our centennial in 2027, we will further evolve our consumer-centric philosophy of "from consumers, for consumers," while continuing to create unique value as a human-oriented company. Together, every member of the Mandom Group will continue to create new value, striving to remain a company that is permanently trusted and supported by consumers and society.

Ken Nishimura
Representative Director and President Executive Officer
Mandom Corporation