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Upgrading Our Approach of Consumer-led Lifestyle Value Creation as a Human-oriented Company toward the Centennial of Our Founding and Beyond

Mandom is a “human-oriented” company. Guided by our original concepts of Health, Cleanliness & Beauty, we reach boldly beyond the norm to bring wonder and inspiration to people’s everyday lives.

Based on the founding philosophy that it has handed down since 1927, in 2017 the Mandom Group renewed the Mandom mission as one centered on a “human-oriented” policy, entrenching its raison d’être still more deeply in society and evolving it further.

We are pursuing a policy of being a “human-oriented” company, that is, a company that envisions what only humans can do to inspire each other and creates value beneficial to them, while placing emphasis on the senses, emotions, and sensibilities unique to human beings. We aim to be a company that brings happiness and smiles to every moment of consumers’ everyday lives, thereby creating a sustainable, prosperous society.

In 2021, we devised the slogan “BE ANYTHING, BE EVERYTHING.” This new slogan embodies our determination to adopt a new method of providing Dedication to Service (Oyakudachi): standing by consumers and empowering them to overcome their unconscious biases and resignation to the status quo, live fulfilling lives, and ensure their own mental and physical well-being, as well as creating a fulfilling society by achieving both an enriched everyday life and solutions to social issues.

In 2027, Mandom will celebrate the centennial of its founding.

As declared in VISION 2027, our vision for 2027 is to be a cosmetics company that can “use our ‘Only One’ strengths to provide Dedication to Service (Oyakudachi) to a billion consumers around the world.” We have positioned our 14th Middle-Range Planning (MP-14) period, which started at the beginning of this fiscal year, as a period for building a foundation for growth. To make the period a turning point in our growth for another 100 years beyond VISION 2027, we will promote Group-wide management and strengthen our management foundation. We will take on many new challenges while maintaining an overall view of the entire Group and effectively leveraging available management resources, such as human resources, funds, and brands, thereby creating both economic and social value.

To fulfill the Mandom mission and our determination as declared in our slogan during the MP-14 period, which leads to the centennial of our founding, and to retain support from consumers and society, all of us in the Mandom Group will work together to upgrade our approach of “Consumer-led Lifestyle Value Creation” and create new value with a strong determination to discover new strengths unique to Mandom, and continue to provide Dedication to Service (Oyakudachi).

Ken Nishimura
Representative Director and President Executive Officer