mandom corp.

Group Company Information

Mandom Group History

Overall Management

Research, Product Development
and Marketing

1980

4
Switched from direct sales to distributors
8
Mr. Ikuo Nishimura appointed president

1981

--
Featured Kenichi Hagiwara as a model for Gatsby

1982

4
Commenced Mandom Corporation's 1st 5-year Middle-Range Planning (MP Project)
9
Commenced sale of Pagliacci lineup through beauty salons throughout Japan
10
Launched Pixy in Indonesia

1983

4
Introduced new CI system. Changed company logo
--
Featured Yusaku Matsuda as the new model for Gatsby

1984

4
Adopted information card system
7
Introduced Pucelle My Lip, the company's first product geared to the women's cosmetics market

1985

2
Established Mic Corporation
3
Launched Hi Funk Gatsby series of men's hair foam and other products

1986

1
Established External Corporate Auditors
9
Completed construction of a factory specializing in aerosol products at the Fukusaki Factory

1987

4
Commenced 2nd 3-year Middle-Range Planning
11
Launched women's cosmetic item Pixy Moisture Lipstick in Indonesia

1988

2
Started a joint venture in Singapore (now consolidated subsidiary Mandom Corporation (Singapore) Pte Ltd)
11
Mandom Corporation shares traded on the over-the-counter market Issued 500,000 shares, increasing capital
--
Featured a-ha as the new model for Gatsby

1989

3
Received ECO Mark certification to foam products from the Japan Environment Association
9
Introduced Lúcido, a lineup of fragrance-free men's cosmetics products, unprecedented in the industry
12
Started a joint venture in Taiwan (now consolidated subsidiary Mandom Taiwan Corporation)