Important Sustainability Issues (Materiality)

Material Issue 6 Maintaining/enhancing the corporate base


Our everlasting mission is expanding and strengthening our Dedication to Service, which is feasible on the assumption that we are a going concern. Besides ensuring safety and security, we will strengthen business systems based on our philosophy.

As the corporate philosophy of the Mandom Group, we consider that “Social Responsibility & Sustainability” is the sustainability of the Mandom Group. With that in mind, we treat sustainable management aimed at resolving social and environmental issues (ESG management + SDGs management) as a fundamental concept.
We will continue to develop as a company that is recognized by all stakeholders for its existence value, with the dynamism to survive in any era, and we will further strengthen our corporate foundation based on our management philosophy with advancing our Dedication to Service (Oyakudachi) deeply and widely as the going concern.

Related SDGs

1 貧困をなくそう8 働きがいも経済成長も10 人や国の不平等をなくそう12 つくる責任つかう責任17 パートナーシップで目標を達成しよう


Providing mission education to embody our corporate slogan

Mandom Mission-Based Management

In Mission-Based Management, all employees including executives are actively engaged and inspired to think and act according to mission. We believes that the most important topic in the globalization of its business is the spread of its mission to each Group employee. We built a framework to spread its mission to each Group employee by creating a “briefing book,” a shared text of the Mandom mission and vision in eight languages, including Japanese. With input from local staff, the translation of this text was executed with careful consideration to select the optimal words and phrases to express the intent of this document.

Mission education aimed at embodying our corporate slogan

In order to improve employees‘ empathy for and understanding of the background on the launch of our corporate slogan, “BE ANYTHING, BE EVERYTHING,” as well as the need to embody our spirit of Dedication to Service (Oyakudachi) in line with the times, as part of our mission education to embody our corporate slogan, we have held refresher sessions and co-creation workshops attended by employees from beyond units and departments. Such workshops provide an opportunity for employees to discuss our corporate slogan with their colleagues of similar rank and age from throughout the company in a collaborative atmosphere.


Corporate slogan / Mission education aimed at embodying our corporate slogan