Important Sustainability Issues (Materiality)

We will respond appropriately to changing senses of values and consumption behavior of consumers and maintain an environment in which consumers can look and choose the products and services that serve and satisfy a billion customers on earth.

Dedication to service for low-income consumers in Indonesia

Product development with consumers, for consumers

Regardless of country, we undertake product development activities with consumers, for consumers that place constant consideration on contributing to the comfortable life of local consumers.This approach remains the same in Indonesia. As a result of accommodating the needs and wants of local consumers, PT Mandom Indonesia Tbk now retains the broadest product line-up within the Mandom Group.

In Japan, enlarging a 500 ml product that costs 100 yen into a 1000 ml product that costs 160 yen will be more receptive to consumers because it is seen as more cost effective. In Indonesia, however, a 250 ml version of this same product sold for 70 yen is more receptive to consumers due to the local preference for products that cost less upfront. In Indonesia, a double sachet water gloss (5 g each) sells for 1,300 rupiah, or approximately 13 Japanese yen (1 rupiah=0.0096 yen).

for example, The company is selling and marketing sachets of hair styling products for men such as Gatsby Styling Pomade and Gatsby Water Gloss, and for women, a Two Way Cake refill that includes a makeup sponge for use as is for the popular makeup brand in Indonesia, PIXY. These products have gained acceptance from a wide range of consumers, including the BOP segment and those living in rural areas. Such products for the BOP market are being produced in Indonesia not only for domestic consumption but also for export to the Philippines, Mainland Southeast Asia, and as far away as Southwest Asia and Africa.
Such products are useful to local BOP consumers and will also help to expand the local cosmetics market and distribution network.