mandom corp.

CSR Information

Mandom Group's CSR KohDoh Practices

Community Involvement and Development
"Overseas Initiatives"

BOP Business* Development

Mandom Indonesia has been supplying products in smaller packs and smaller sizes as a business development strategy, thereby providing goods at more affordable prices for consumers at the base of the economic pyramid (BOP).
The company is selling and marketing sachets of hair styling products for men such as Gatsby Styling Pomade and Gatsby Water Gloss, and for women, a Two Way Cake refill that includes a makeup sponge for use as is for the popular makeup brand in Indonesia, PIXY. These products have gained acceptance from a wide range of consumers, including the BOP segment and those living in rural areas.
Such products for the BOP market are being produced in Indonesia not only for domestic consumption but also for export to the Philippines, Mainland Southeast Asia, and as far away as Southwest Asia and Africa.
Such products are useful to local BOP consumers and will also help to expand the local cosmetics market and distribution network.

* BOP Business: Sustainable business carried out in developing countries that targets the base of the economic pyramid (BOP)-consumers, producers, retailers or combinations thereof.
The BOP segment of the populace refers to the lowest level of the income/economic pyramid-people whose annual income is low and purchasing power parity is less than $3,000. This segment accounts for about 70% of the global population, or 4 billion people.


Sachet (packet) products sold in Indonesia, the Philippines,
and other countries


Two Way Cake refill
that can be used as is


Offering Practical Business Training in Indonesia with Board of Education Collaboration

Mandom Indonesia is offering practical business training in collaboration with local boards of education at vocational high schools with a marketing specialization in Jakarta and its environs (approx. 20 schools).
Students learn basic business skills and business etiquette through this training. To learn about marketing, they spend several months running a school store, gaining practical experience in everything from product stocking to selling.
After the training, Mandom employees are sent to each participating school to discuss with students what they learned. A contest with an award ceremony and other events are also held.

Mandom employee instructs a class


Other CSR Activities in Indonesia

Our Indonesian consolidated subsidiary PT Mandom Indonesia Tbk (listed on the Jakarta Stock Exchange in September 1993) carries out CSR activities that support human rights, labor, the environment, and corruption prevention.
For details, please see the Mandom Indonesia official website.


Web page of CSR: PT Mandom Indonesia Tbk

indnesia CSR
indnesia CSR

indnesia CSR
indnesia CSR


Orangutan Forest Conservation Activities in Sarawak, Malaysia

Orangutan Forest conservation activities in Sarawak, Malaysia were planned for the 60th anniversary of the establishment of diplomatic relations between Japan and Malaysia, and the 60th anniversary of the foundation of the Japan-Malaysia Association.
According to the Japan-Malaysia Association, the Semenggoh Nature Reserve (740 ha) in Sarawak-the site of these conservation activities-was designated as the first protected forest in Sarawak in 1920. In 1975, it became a nature reserve for protecting the orangutan and other rare, wild plants and animals, and at present, 26 orangutans are living under protection in the forest. However, there are concerns about shrinkage of living space for these orangutans due to the effects of development around the reserve, such as degradation of the forest in the surrounding area.

These conservation activities aim to improve forest diversity by planting saplings (target: 3,000 plants) of fruit trees such as durian eaten by the orangutan and native varieties of the Dipterocarpaceae family in the Landeh Zone (approx. 20 ha) located on the north side of the nature reserve. Another goal is to preserve the orangutan forest by expanding the living space for the orangutans which inhabit the Semenggoh Nature Reserve. Tree planting and maintenance work in the local area are being carried out by the Japan-Malaysia Association with the cooperation of the Forest Department Sarawak and local residents, and for three years after planting, a report will be made on growth of the planted trees at the end of each fiscal year.

We at Mandom understand the purpose of these conservation activities, and although it is only a small contribution, we have recently assisted these efforts as follows:

- Project location -
Landeh Zone, Semenggoh Nature Reserve, Kuching District, Sarawak, Malaysia

- Planted tree species, methodology -
We have planted 20 saplings of each of the following native fruit trees, for a total of 100 trees, using line planting.
(Work period: End of March to beginning of April, 2018)

  • Cempedak (Artocarpus integer)
  • Jackfruit (Artocarpus heterophyllus)
  • Breadfruit (Artocarpus altilis)
  • Rambutan (Nephelium lappaceum L.)
  • June plum (Spondias dulcis)

Together with the local people, and those involved in these conservation activities, we hope for future growth of the planted trees, and the preservation and expansion of living space for the orangutans who live in this nature reserve.