Mandom Group's CSR KohDoh Practices
Community Involvement and Development
"Environmental and Cultural Activities"
Support for Creative Activities
Mandom supports the creative activities of young people to foster new sensibilities and free expression.
GATSBY CREATIVE AWARDS
In 2006, we began GATSBY CREATIVE AWARDS to encourage the creative efforts of students in creating video commercials. The contest has attracted entries from students throughout Japan and around Asia. For the final judging, the finalists are invited to Tokyo to introduce their own creation and attend the awards ceremony. A grand prize winner and other winners are selected at the awards ceremony where the awards are presented.
Mandom judges Gatsby advertising and communication plan student competition at private universities in Kansai region
Mandom considers real-world experience to be of great use to university students for when they graduate and start working in society. Therefore, to give students such an experience, starting in fiscal 2008 Mandom began participating as a judge of an advertising and communications plan competition for students taking an advertising course at Kansai University, Kwansei Gakuin University, Kinki University, Doshisha University, and Ritsumeikan University.
Also, Mandom assists with a poster-making class in the Broadcasting Department of Osaka University of Arts by suggesting themes and judging posters.
Presentation and judging
Support for Environmental Action
The Akan International Crane Center, Kushiro
The Japanese crane is considered to be the biggest and most beautiful bird in Japan. Mandom had renamed the company "Tancho Corporation" based on a then popular product "Tancho Tique".(Tancho means 'Japanese crane'.) The crane has been a valued motif of ours and since 2006 we have supported this Kushiro City “Tancho” Red-Crowned Crane Protection Association that feeds, protects, and studies this magnificent bird.
Support for Sports
Wheelchair Athlete Jun Hiromichi
Jun Hiromichi is a top-class wheelchair athlete. He won a silver medal at the Sydney Paralympics and a bronze medal at the Athens Paralympics. He is also involved in the organization and operation, and works hard to promote wheelchair racing in Japan.
Mandom began sponsoring Jun Hiromichi as a professional wheelchair runner in 2006 because his robust, positive character resonated with us, along with his forward-looking, active lifestyle.