Top Message

We thank you for your continued support in us.

In FYE March 2018, both sales and profits increased, and net sales, operating income, and ordinary income marked their highest records ever, surpassing the initial forecast. Net sales, in Japan faced difficulty with the sale of GATSBY summer products which had an impact; however, sales of women's brands, Bifesta and Barrier Repair grew, along Lucido, which targets middle-aged men which steadily expanded its sales. In Indonesia, sales of Styling Pomades in the GATSBY brand, which had expanded their sales records, continued to grow. Sales of Pixy, a women's cosmetic brand, were steady thanks to expansion in sales of Lip Cream targeting the younger generation due to additional items. In other overseas countries, sales of Bifesta increased across the board.
As for overall income, this increased thanks to the impact of increased sales mainly in Japan and Indonesia.

We have positioned the 12th Three-Year Middle Range Planning (MP-12) as the Corporate Infrastructure Development Period for Realizing VISION 2027; set as basic policies the promotion of category strategies and thorough implementation of activity, the improvement of growth in overseas operations focusing on Indonesia, and the building a group operation system and improving productivity per unit. In doing so we thereby started a variety of activities to ensure rapid growth as Asia develops over the coming demographic bonus period.
Of primary importance to us when globalizing our business and engaging in visionary management, is the dissemination of our company philosophy to all group company employees. In FYE March 2018, we provided training on our company philosophy to all company employees across the globe over the year. The BRIEFING BOOK, which tells the story of our company philosophy and vision, has been developed in eight languages including Japanese to enable all employees of Mandom Group to share a common mission in a common language, Philosophy and Vision. We continue to engage in a range of activities to disseminate our Company philosophy.
Positioning ourselves as a human-oriented company we continually strive to imagine ways of making people happy as well as create value that benefits people, we therefore chose to consolidate our marketing functions that were divided in Osaka and Tokyo, to now be centralized in Aoyama. We believe this consolidation will further strengthen our marketing ability, which is one of our strengths and unique characteristics that will establish a base from which to continue to improve our company values in the future.

We aim to continue realizing a stable and steady increase in net sales and profits while further developing our corporate foundation in this fiscal year again.

We appreciate your continued support.

Motonobu Nishimura

President Executive Officer & Director