VISION & Middle-Range Planning

VISION 2027

Our VISION2027

A cosmetics company possessing unique strengths in specialized areas
(not an "all-rounder")

  • 1Authentic proposals

  • 2Global and 'Only One'

  • 3Exciting & Excellent

VISION Slogan

Use our 'Only One' strengths to provide Dedication to Service (Oyakudachi)
to a billion people around the world.

VISION Policy

  • 1Leverage Asia's economic growth to evolve into a truly global company.

  • 2Display greater Dedication to Service (Oyakudachi) in the men's business segment and invest aggressively to expand our women's segment.

  • 3Provide authentic products and services to develop a MANDOM WORLD inspired by the concept of stock-oriented management
    (the idea of strengthening or "stocking up" various assets including ties with our stakeholders by providing authentic and valuable products and services.)


12th Three-Year Middle-Range Planning

Theme

Corporate Infrastructure Development
for Realizing VISION2027

Management Basic Policy

1. Promotion of category strategies and thorough implementation of activity
  • (1) Nurturing of a category that can become a firm mainstay
  • (2) Increase of brand values
2. Improvement of growth in overseas operations focusing on Indonesia
  • (1) Indonesia: Display greater Dedication to Service (Oyakudachi) for middle-income class
  • (2) Asian countries other than Indonesia: Advance marketing measures unique to each country by understanding consumer wants and achieving profitability
3. Building a group operation system and improving productivity per unit
  • (1) Increases in the decision making accuracy and speed by securing a group personnel affair system, accounting system, and information system, and building a structure for increasing productivity per unit
  • (2) Construction of a structure that allows prompt strategy formulation and implementation at the operating company

Management Basic Target

Growth Potential
  • Consolidated
    Net Sales
    in the final year of
    MP-12:
    90
    billion yen 
  •   
    Men's business
    Average annual
    growth rate
    3%
    or more 
  •   
    Women's business
    Average annual
    growth rate
    10%
    or more 
  •   
    Overseas
    Average annual
    growth rate
    10%
    or more 
Profitability
  • Consolidated Operating
    Profit Margin
    10%
Shareholders Returns
  • Consolidated Payout Ratio Consolidated basis,
    excluding extraordinary items
    40% or higher