VISION & Middle-Range Planning
VISION
Our VISION2027
A cosmetics company possessing unique strengths in specialized areas
(not an "all-rounder")
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1 Authentic proposals
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2 Global and 'Only One'
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3 Exciting & Excellent
VISION Slogan
Use our 'Only One' strengths to provide Dedication to Service (Oyakudachi) to a billion people around the world.
VISION Policy
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1 Leverage Asia's economic growth to evolve into a truly global company.
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2 Display greater Dedication to Service (Oyakudachi) in the men's business segment and invest aggressively to expand our women's segment.
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3 Provide authentic products and services to develop a MANDOM WORLD inspired by the concept of stock-oriented management (the idea of strengthening or "stocking up" various assets including ties with our stakeholders by providing authentic and valuable products and services.)
Middle-Range Planning
Middle-Range Planning
(April 1, 2021 - March 31, 2024)
Theme
Changes/challenges to realize
VISION2027
Basic management policies
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Developing and introducing category strategy and innovating company-wide marketing to ensure improved brand
value in the age of New Normal
- Quickly building a company-wide system to accelerate overseas business and women's categories
- Improving values of global brands (GATSBY and Bifesta) across Asia
- Improving quality and expanding the area of Dedication to Service (Oyakudachi) in the age of With/After Corona
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Completing recovery of Indonesian business quickly and innovating overseas business model
- Building and operating a system promptly to solve problems about Indonesian business
- Accelerating growth and improving management efficiency by strengthening cooperation with overseas countries and the marketing function
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Changing to a new-value-creating company through digitalization and open innovation
- Creating success in DX (Digital Transformation) that leads to the realization of wellness
- Creating and spreading grooming culture by making use of external knowledge
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Enhancing corporate value and promoting Dedication to Service with sustainable management at the core
- Promoting business development to solve social issues (ESG and SDGs)
- Evolving 'Only-One' value creation capability and improving corporate branding capability
Basic management targets
Growth Potential
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Consolidated Net Sales
in the final year of MP-1381.5 Billion yen
Average annual growth rate
10.7 %
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Men's business
Average annual growth rate
6% or more
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Women's business
Average annual growth rate
16% or more
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Overseas
Average annual growth rate
17% or more
Profitability
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Consolidated Operating Profit Margin
8.0% or more
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ROIC (return on invested capital) of
7.0%
Response to social issues
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Promoting environmental consideration in products
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Mandom (Japan)
Achieving a self-imposed target requesting that
60% of domestic products are environmentally friendly
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Mandom (Indonesia)
Reducing use of plastic packaging by
10%
(compared with FY2016)
Reducing plastic waste by
10% (compared with FY2016)