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Should I perm my hair before dyeing, or dye before perming?

Dyeing your hair after perming will provide longer lasting coloration.
If you bleach your hair before perming, the perm will not necessarily result in fading but may cause your hair, which has been damaged by bleaching, to become brittle and break. We recommend perming before bleaching.

Remember that your hair and scalp are in a delicate state after perming. Coloring your hair immediately after perming may compound the damage and cause your hair to become dry and brittle, or may result in split ends or itching of the scalp. If you want to perm and color your hair, leave an interval of at least a week in between to lessen the burden on your hair and scalp.
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