Message from President

On December 23, 2017, Mandom celebrated the 90th anniversary of its founding. We would like to express our heartfelt gratitude for your continued support and patronage.

Over the past 90 years, we have pursued to provide Dedication to Service (Oyakudachi) to our consumers in accordance with the corporate spirit that is handed down from our predecessors. However, we are seeing the world change day by day and growing uncertain what lies ahead. Technology advances exponentially. Changes on a magnitude we used to experience once in a decade at most are now occurring virtually every year. Forecasting the future will become a daunting task if we restrict ourselves by past experience and approach.

Aspiring to become the company wanted and needed by our society by the centennial of our founding and in the years to follow, we have taken this opportunity to update our MISSION, and establish our VISION which represents a focus on a future-oriented approach and embodies our dreams, unrestricted by past experience.

Our MISSION was reborn with the concept of a "human-oriented" company at its core. We have arrived at this concept by revisiting the basics of business operations, exploring and advancing further Mandom's reason for existence that we inherited from our predecessors.

The forces of digitalization and steadily advancing artificial intelligence are universally recognized today. We have responded by adopting the concept of a "human-oriented" company, which places special importance on things that are uniquely human. This means having the compassion to imagine ways of making people happy and creating value that benefits them.

In VISION2027, we verbally defined the company we aspire to become by the milestone year of 2027, the centennial of our establishment. Dreams stir up human emotions and provide the power to make the impossible possible. We can harness the power of dreams to implement a future-oriented business approach and "backcasting" (as opposed to "forecasting") methods looking backwards from our vision and practice the principle of "Challenge, Change, Innovation" consistently to navigate us to a bright future.

In accordance with the new MISSION and VISION2027, the Mandom Group will continue to provide products and services that place importance on human sensibilities. We will work as a team to become a company wanted and needed by our society in 2027 and beyond.

Your continued understanding and support will be greatly appreciated.

Motonobu Nishimura
President Executive Officer & Director