Products & Brand Information
Lucido made its debut as the industry's first fragrance-free cosmetics for men in 1989. After 30 years, it is known as "the smart aging cosmetic brand," a quality line of products targeting men mainly in their 40s who really care about product quality, most importantly anti-aging and fragrance-free features, to make them look cool and well-groomed.
The Aging Care series looks after the needs of mature 40+ men for deodorizing, skin care, and hair styling/coloring. It addresses problems older men have, including age-related changes in odor, skin, and hair.